Press & Media Kit
Press & Media
Press kit
Everything a journalist, blogger, podcaster, or researcher needs to write about KōJō accurately. Assets are free to use with attribution. Quotes can be lifted verbatim. The product story is short. The formula story is long, that is the point.
The brand at a glance
- Legal entity
- KōJō Nutrition Ltd, registered in England & Wales
- Trading name
- KōJō (kojo.life)
- Product
- Rōnin, the KōJō Daily Formula. Once daily supplement powder, 27.2 g scoop, 30 servings per pouch
- Formula version
- v4.1, 50 ingredients (42 active, 6 flavour, 2 functional excipient)
- Manufacturing standard
- GMP-certified, third-party tested at a UK laboratory per batch
- Pricing
- £69 single pouch, £58.65 monthly subscription
- Distribution
- Direct-to-consumer, kojo.life only
- Founded
- 2023
Positioning, in one sentence
KōJō is the UK premium supplement brand for the 30+ research-driven professional who reads the label. One scoop a day. 42 active ingredients clinically dosed. No proprietary blends. No pixie dust.
Founder bio
Tom is the founder and lead formulator of KōJō. A self-taught student of the supplement literature, he built the Daily Formula because nothing else on the market was both clinically dosed and honest about what it could and could not support. He is also a teaching assistant at a school for children with additional needs, the formula was originally engineered for his own working day.
Tom is available for interview, podcast, or written commentary. Topics covered confidently: evidence-based formulation, the UK supplement regulatory landscape (FSA, GB-NHC register), proprietary blends as a label-trick, clinically dosed vs clinically studied ingredients, formula version history, ingredient form selection (bisglycinate vs oxide, methylcobalamin vs cyanocobalamin, ubiquinol vs ubiquinone).
Pre-cleared quotes
The supplement industry is structurally permitted to underdose. Proprietary blends mean a brand only has to declare the total weight, not the dose of each ingredient. We chose the harder path, every milligram of every ingredient is on the KōJō label.
Tom, on label transparency
I formulate Rōnin for the same person I am, a 30-something professional whose evidence bar is high and whose tolerance for marketing fluff is low. If the data does not support a claim, I do not make the claim.
Tom, on the editorial bar
Most daily supplement powders are a vitamin pill with marketing. Rōnin is built backwards from the question, what would be in the multivitamin a sceptic would actually take?
Tom, on the product brief
The formula, in numbers
- 50 ingredients total, 42 active
- 5 g creatine monohydrate, the ISSN evidence-grade dose
- 2.2 g L-theanine
- 500 mg vitamin C, 350 mg rhodiola rosea
- 250 mg algal DHA (vegan, not fish-derived)
- Manufactured under GMP at a certified facility
- Third-party tested per batch (Certificate of Analysis available on request)
- Vegan, no maltodextrin, no rice flour, no proprietary blends
- 27.2 g single daily scoop, 30 servings per pouch
Brand assets
Use freely with attribution. If the asset you need is not here, email hello@kojo.life and we will send it inside a working day.
Contact
Media enquiries, interview requests, fact-checks, product samples, comment on the UK supplement regulatory landscape, write to hello@kojo.life.
Response time: under one working day for journalist requests. Tom personally answers media email.
Where the evidence lives
The KōJō journal at /blogs/journal is an open archive of the primary literature behind every formula decision. Every article cites PubMed identifiers, sample sizes, and effect magnitudes. Use it freely as a source for your reporting.