The Brief

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Five minutes. The whole picture. Why most supplements fail you, what we built instead, and how to tell the difference before you pay.

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Why your last supplement failed

The industry's incentive is the shelf, not the result.

  1. 80%

    of supplements are under-dosed.

    Half-clinical doses. Full-clinical price tags.

  2. 60%

    hide doses in proprietary blends.

    If you can't see the dose, you can't trust the dose.

  3. 3×

    more spent on marketing than formulation.

    The product becomes the marketing. Not the other way.

One formula, eight pillars

Eight pillars. One formula.

Each pillar is supported by ingredients dosed at the level the original studies actually used.

  1. Caffeine props it up. Eight hours later, the cliff. Real energy is not a stimulant — it is mitochondrial output. We dose for the floor, not the rush.

    Key ingredients

    • Creatine Monohydrate 5,000mg
    • Ubiquinol (active CoQ10) 100mg
    • Active B-complex — B1, B2, B3, B5, P5P, biotin, methyl-B12
    • Choline Bitartrate 1,000mg

    Stop trading borrowed energy for next-day debt.

    Explore the science

  2. Stress is not in your head. It is a measurable cortisol shift that costs you sleep, focus, and recovery — silently. Reset the baseline, not just the moment.

    Key ingredients

    • Rhodiola Rosea 350mg — ≥3% rosavins, ≥1% salidroside
    • L-Theanine 200mg — Suntheanine
    • Magnesium Bisglycinate 200mg elemental

    Respond, do not react. Build the baseline that lets you choose.

    Explore the science

  3. Most nootropics promise overnight clarity. Honest research shows working memory improves on a 12-week curve. We dose for the long game.

    Key ingredients

    • Bacopa Monnieri Extract 300mg — ≥55% bacosides
    • L-Theanine 200mg + ceremonial matcha — 66mg caffeine, 40mg theanine
    • Methylcobalamin — active B12 — 500mcg

    Rebuild the cognitive baseline you had at twenty-five.

    Explore the science

  4. Eight hours and still tired. The problem is not duration — it is architecture. Deep and REM cycles need the right inputs. Sedation is not restoration.

    Key ingredients

    • Glycine 2,000mg — onset, no sedation
    • Magnesium Bisglycinate 200mg elemental
    • L-Theanine 200mg — calm, not groggy

    Wake up actually rested. Not just done sleeping.

    Explore the science

  5. Testosterone in men over 30 drops about 1.6% per year. Most multivitamins are designed for someone half your age. The inputs that matter get left out.

    Key ingredients

    • Vitamin D3 algae-derived 2,000 IU — 50 µg per scoop
    • Zinc Bisglycinate 16mg elemental
    • Magnesium Bisglycinate 200mg elemental

    Optimise the variables you actually control.

    Explore the science

  6. 60% of UK adults are vitamin D deficient by winter. Your immune system depends on a year-round floor — not a panic supplement when you feel the first sniffle.

    Key ingredients

    • Vitamin D3 2,000 IU — daily winter floor (BMJ IPD meta-analysis)
    • Vitamin C 500mg — plasma saturation
    • Zinc 16mg + NAC 600mg — glutathione precursor

    Build a year-round floor, not a panic supplement.

    Explore the science

  7. Oxidative load builds silently. By the time you have a number to worry about, the architecture has already changed. Defend your floor decades before you need to.

    Key ingredients

    • Ubiquinol CoQ10 100mg — reduced active form, mitochondrial electron carrier
    • Algal DHA 250mg — vegan omega-3
    • Olive Leaf 500mg + Aged Garlic 600mg + Grape Seed 200mg + Pine Bark 150mg

    The slow-burn variables — the ones nobody talks about until it is late.

    Explore the science

  8. Your microbiome regulates more than digestion — mood, immunity, cognition. Wrong inputs cost you everywhere. Most of the body serotonin is produced by enterochromaffin cells in the gut (Berger · Annu Rev Med 2009).

    Key ingredients

    • Bacillus coagulans GBI-30 — 2 billion CFU shelf-stable spore probiotic
    • Tributyrin 500mg — encapsulated SCFA precursor
    • Gum Arabic 1,919mg — soluble prebiotic fibre

    Feed the trillion that feeds you.

    Explore the science

Who built this

We built this for ourselves first.

Tom: clinical literature, three years of label-reading. Ash: a decade in high-cognitive-load work. Neither of us is an influencer. Neither of us licensed a formula off a shelf.

If you read the label, question the dose, and dismiss 99% of what's out there — you're the person we built this for.

Tom & Ash · KōJō founders

Tom and Ash, KōJō founders

What to expect

Honest. Because you've been lied to enough.

Real biology has a curve. Anyone selling you results in 48 hours is selling you caffeine.

  1. Week 1–2

    Calm, sustained energy.

    Matcha + L-theanine within days. No cortisol spike, no 2 pm crash. Most people don't reach for the second coffee. The micronutrient floor begins to load.

  2. Week 4–6

    Fewer hard drops.

    Consistent baseline between meals. Sleep architecture begins to shift — magnesium bisglycinate and glycine working on quality, not duration. Stress responses feel proportionate.

  3. Week 8+

    The baseline you didn't know you were missing.

    Sustained focus through long stretches. Recovery faster than your peers'. Creatine fully loaded. Most people only feel the difference when they stop.

Less noise. More proof.

The same formula we take every morning.

£69 one-time. £58.65 on subscription — save 15% and get the Signature Bottle on first delivery.

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