Creatine Monohydrate
Replenishes phosphocreatine stores. The most evidence-backed performance compound in existence - 1,000+ human studies.
View DetailsThe Formula - v4.0
Every active form named. Every dose disclosed. Every mechanism explained. No proprietary blends.
Every ingredient must have at least one peer-reviewed human RCT supporting its inclusion at the dose we use. In vitro data doesn't count. Animal studies don't count.
Bisglycinate not oxide. Methylcobalamin not cyanocobalamin. Quatrefolic 5-MTHF not folic acid. Ubiquinol not ubiquinone. The forms that reach your cells at meaningful levels.
We dose to clinical effect - the amount used in published RCTs. 5,000mg creatine. 200mg elemental magnesium. 500mg niacinamide. Sub-clinical doses are label decoration. We don't do that.
Replenishes phosphocreatine stores. The most evidence-backed performance compound in existence - 1,000+ human studies.
View DetailsInhibitory neurotransmitter that lowers core body temperature at night. Rate-limiting amino acid for collagen and glutathione synthesis.
View DetailsSupports cardiovascular function and acts as an antioxidant in cardiac tissue. A 2023 Science paper linked taurine to longevity extension across species.
View Details6� the UK NRV. Water-soluble antioxidant essential for collagen synthesis, immune cell function, and non-haem iron absorption.
View DetailsAged min. 20 months. Supports endothelial function and healthy blood pressure via NO-pathway activity. None of the raw-garlic problems.
View Details100mg oleuropein per serving. Mediterranean longevity compound with documented ACE-inhibitory activity. ?20% oleuropein, HPLC verified.
View Details?95% OPCs. Among the most potent antioxidants by ORAC. Supports endothelial function via the nitric oxide pathway. Synergises with Pine Bark.
View Details?65% procyanidins. RCT-validated for cognitive and cardiovascular outcomes. Synergises with Grape Seed via the endothelial/NO pathway.
View DetailsBrain DHA from algae - the same source fish get it from, without the fish. 60% of brain structural fat is DHA. Microencapsulated. Fully vegan.
View Details8� more bioavailable than ubiquinone. Required by every cell's mitochondria to produce ATP. Naturally declines from age 30. Kaneka QH grade.
View DetailsRate-limiting precursor to glutathione - the body's primary endogenous antioxidant. Encapsulated to eliminate sulphurous taste. Widely studied in human trials.
View DetailsThe antioxidant network hub. Regenerates vitamins C and E and glutathione. Uniquely both fat- and water-soluble - active in every tissue compartment.
View DetailsAdaptogen that modulates the HPA axis - blunts excess cortisol without sedating. EMA-assessed for mental fatigue. ?3.0% rosavins / ?1.0% salidroside.
View DetailsPromotes alpha brain wave activity - calm alertness without sedation. Synergises with the 66mg natural caffeine from matcha for smooth, sustained energy.
View DetailsAdaptogen studied for memory and cognitive performance in RCTs. Effects build over 8-12 weeks of consistent daily use. ?55% bacosides, full-spectrum.
View Details~66mg caffeine + ~40mg theanine + ~90mg EGCG from a single whole-food source. Stone-milled, Japan-origin only. Contains 66mg caffeine per serving.
View DetailsHeat-stable spore probiotic that survives manufacturing and gastric acid. Strain-specific: only GBI-30 6086 has published human RCT data for gut and immune outcomes.
View DetailsDelivers butyric acid directly to colonocytes - the primary fuel for gut lining cells. Supports gut barrier integrity. Encapsulated to eliminate odour.
View DetailsGram-for-gram one of the most nutrient-dense leafy plants known. Contains isothiocyanates, bioavailable iron, calcium, and all essential amino acids.
View DetailsEssential for acetylcholine synthesis and membrane integrity. Delivers 411mg choline - above the EFSA Adequate Intake of 400mg/day in one ingredient.
View DetailsMost bioavailable magnesium form. Required for 300+ enzymatic reactions including ATP synthesis. Chelated - Albion TRAACS grade.
View DetailsChelated for superior absorption vs zinc oxide. Contributes to normal testosterone levels and immune function. Balanced with copper.
View DetailsAlgae-derived D3 - fully vegan, unlike most lanolin-sourced products. 71% of UK adults are insufficient in winter. Vitashine grade.
View DetailsDirects calcium into bones and away from arteries. Direct synergy with D3. All-trans form, longest biological half-life of any K2 isomer. Gnosis MenaQ7.
View DetailsActive coenzyme form - no liver conversion step required. Deficiency causes fatigue, cognitive decline, and nerve damage. Vegan-critical nutrient.
View DetailsVital for converting glucose into usable cellular energy. Alcohol consumption and chronic stress both deplete B1 significantly faster than diet replaces it.
View DetailsRequired for cellular energy production and iron metabolism. Enables conversion of B6 to its active P-5-P form and supports folate recycling.
View DetailsNAD+ precursor - the coenzyme behind hundreds of metabolic reactions. Flush-free form: no niacin vasodilation response. Nicotinamide grade.
View DetailsRequired for Coenzyme-A synthesis - the metabolic entry point for converting fats, carbohydrates and protein into usable energy.
View DetailsThe bioactive P-5-P coenzyme form. Involved in 100+ enzyme reactions including serotonin, dopamine, and GABA synthesis - directly affecting mood and stress.
View DetailsRequired for fatty acid synthesis and gluconeogenesis. The metabolic role is the evidence-backed reason it's here - not the marketing claims.
View DetailsFull NRV. Essential for thyroid hormone synthesis and metabolic rate regulation. Many UK men fall short, particularly those avoiding dairy and seafood.
View DetailsOrganic form with ~2� absorption of inorganic selenite. Antioxidant enzyme GPx4 depends entirely on selenium. Protects against oxidative damage.
View DetailsMethylated bioactive folate bypassing the MTHFR enzyme. ~40% of the population carry MTHFR variants impairing standard folic acid - 5-MTHF works for everyone.
View DetailsIncluded to balance the 16mg zinc - the copper/zinc ratio is physiologically critical. Required for collagen cross-linking and cytochrome c oxidase in mitochondria.
View DetailsFrom Dunaliella salina algae - includes alpha-carotene, lycopene, and lutein alongside beta-carotene. Betatene BASF grade. Note: beta-carotene smoker advisory applies.
View DetailsFull mixed tocopherol spectrum - not just alpha-tocopherol as most products use. Each tocopherol form has distinct antioxidant activity protecting cell membranes.
View DetailsMost bioavailable chromium form. Supports insulin signalling and glucose uptake into muscle cells. Particularly relevant for sedentary desk-based work patterns.
View DetailsChelated for superior bioavailability. Required for SOD2 - the primary mitochondrial antioxidant enzyme responsible for neutralising superoxide radicals.
View DetailsFull NRV. Cofactor for sulfite oxidase - required to safely metabolise sulphur amino acids like methionine and cysteine. Rarely included at this completeness level.
View Details380mg sodium for electrolyte replenishment with a natural trace mineral profile. Sodium is the primary extracellular electrolyte - essential for nerve impulse conduction.
View DetailsPrimary intracellular electrolyte counterbalancing sodium for healthy blood pressure. Most UK adults consume only ~60% of the recommended 3,500mg/day through diet.
View DetailsJapanese citrus, freeze-dried peel. Brighter than lemon, more nuanced than grapefruit. Zero synthetic flavouring. Natural flavonoid content intact.
View DetailsStandardised gingerols deliver the warm finish that rounds out the yuzu. Gingerols are well-studied for digestive comfort. Flavour that earns its place on the label.
View DetailsBirch-derived, dental-grade. Glycaemic index of 7 (glucose = 100). Actively tooth-friendly. Clean sweetness with no metallic aftertaste. Not stevia. Not sucralose.
View DetailsCoconut-derived C8/C10 on acacia fibre. Makes the formula mixable, smooth, and stable. No maltodextrin. MCTs metabolise directly to ketones - an active base, not a filler.
View Details50 ingredients. Every dose named. Every form chosen for absorption. This is the label when a brand has nothing to hide.
Shop the FormulaFood supplements are not a substitute for a varied and balanced diet and a healthy lifestyle. Not intended to diagnose, treat, cure, or prevent any disease. Keep out of reach of children. Do not exceed the recommended intake. Beta-carotene: those who smoke or have been advised not to take beta-carotene should seek guidance from a healthcare professional before use.