The Formula - v4.0

50 Ingredients.
Nothing Hidden.

Every active form named. Every dose disclosed. Every mechanism explained. No proprietary blends.

0 Active Ingredients
v4.0 Formula Version
0 Categories
0 Proprietary Blends

Published Human Trials Only

Every ingredient must have at least one peer-reviewed human RCT supporting its inclusion at the dose we use. In vitro data doesn't count. Animal studies don't count.

Bioavailable Forms - Not the Cheap Ones

Bisglycinate not oxide. Methylcobalamin not cyanocobalamin. Quatrefolic 5-MTHF not folic acid. Ubiquinol not ubiquinone. The forms that reach your cells at meaningful levels.

Clinical Dose or Nothing

We dose to clinical effect - the amount used in published RCTs. 5,000mg creatine. 200mg elemental magnesium. 500mg niacinamide. Sub-clinical doses are label decoration. We don't do that.

Version History

Four versions. Three years. Most brands ship one formula and never touch it again.

v1.0 28 Jan 2023 The first formula. Core framework. Magnesium underdosed, creatine absent.
v2.0 32 Jun 2023 Creatine at 5,000mg. Magnesium upgraded to bisglycinate. Rhodiola added.
v3.0 38 Dec 2023 Quatrefolic 5-MTHF. Methylcobalamin B12. Vitamin K2 MK-7. Three form upgrades.
v3.5 41 Jun 2024 Bacillus coagulans GBI-30. Tributyrin. Pine Bark Extract. Gut and vascular support.
v4.0 - Current 50 Mar 2026 Algal DHA. Moringa. Full flavour system: yuzu, ginger, xylitol, MCT. Complete.
Performance 5,000mg

Creatine Monohydrate

Replenishes phosphocreatine stores. The most evidence-backed performance compound in existence - 1,000+ human studies.

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Performance 2,000mg

Glycine

Inhibitory neurotransmitter that lowers core body temperature at night. Rate-limiting amino acid for collagen and glutathione synthesis.

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Performance 2,000mg

Taurine

Supports cardiovascular function and acts as an antioxidant in cardiac tissue. A 2023 Science paper linked taurine to longevity extension across species.

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Cardiovascular 500mg

Vitamin C

6� the UK NRV. Water-soluble antioxidant essential for collagen synthesis, immune cell function, and non-haem iron absorption.

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Cardiovascular 600mg

Aged Garlic Extract

Aged min. 20 months. Supports endothelial function and healthy blood pressure via NO-pathway activity. None of the raw-garlic problems.

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Cardiovascular 500mg

Olive Leaf Extract

100mg oleuropein per serving. Mediterranean longevity compound with documented ACE-inhibitory activity. ?20% oleuropein, HPLC verified.

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Cardiovascular 200mg

Grape Seed Extract

?95% OPCs. Among the most potent antioxidants by ORAC. Supports endothelial function via the nitric oxide pathway. Synergises with Pine Bark.

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Cardiovascular 150mg

Pine Bark Extract

?65% procyanidins. RCT-validated for cognitive and cardiovascular outcomes. Synergises with Grape Seed via the endothelial/NO pathway.

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Cardiovascular 250mg DHA

Algal DHA

Brain DHA from algae - the same source fish get it from, without the fish. 60% of brain structural fat is DHA. Microencapsulated. Fully vegan.

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Mitochondrial 100mg

Ubiquinol (CoQ10)

8� more bioavailable than ubiquinone. Required by every cell's mitochondria to produce ATP. Naturally declines from age 30. Kaneka QH grade.

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Mitochondrial 600mg

N-Acetyl Cysteine (NAC)

Rate-limiting precursor to glutathione - the body's primary endogenous antioxidant. Encapsulated to eliminate sulphurous taste. Widely studied in human trials.

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Mitochondrial 200mg

Alpha Lipoic Acid

The antioxidant network hub. Regenerates vitamins C and E and glutathione. Uniquely both fat- and water-soluble - active in every tissue compartment.

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Cognitive & Stress 350mg

Rhodiola Rosea

Adaptogen that modulates the HPA axis - blunts excess cortisol without sedating. EMA-assessed for mental fatigue. ?3.0% rosavins / ?1.0% salidroside.

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Cognitive & Stress 200mg

L-Theanine

Promotes alpha brain wave activity - calm alertness without sedation. Synergises with the 66mg natural caffeine from matcha for smooth, sustained energy.

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Cognitive & Stress 300mg

Bacopa Monnieri

Adaptogen studied for memory and cognitive performance in RCTs. Effects build over 8-12 weeks of consistent daily use. ?55% bacosides, full-spectrum.

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Cognitive & Stress 2,000mg

Matcha Green Tea

~66mg caffeine + ~40mg theanine + ~90mg EGCG from a single whole-food source. Stone-milled, Japan-origin only. Contains 66mg caffeine per serving.

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Gut & Microbiome 2B CFU

Bacillus coagulans GBI-30

Heat-stable spore probiotic that survives manufacturing and gastric acid. Strain-specific: only GBI-30 6086 has published human RCT data for gut and immune outcomes.

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Gut & Microbiome 500mg

Tributyrin

Delivers butyric acid directly to colonocytes - the primary fuel for gut lining cells. Supports gut barrier integrity. Encapsulated to eliminate odour.

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Greens 2,500mg

Moringa Leaf Powder

Gram-for-gram one of the most nutrient-dense leafy plants known. Contains isothiocyanates, bioavailable iron, calcium, and all essential amino acids.

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Greens ~411mg choline

Choline Bitartrate

Essential for acetylcholine synthesis and membrane integrity. Delivers 411mg choline - above the EFSA Adequate Intake of 400mg/day in one ingredient.

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Micronutrients 200mg elemental

Magnesium Bisglycinate

Most bioavailable magnesium form. Required for 300+ enzymatic reactions including ATP synthesis. Chelated - Albion TRAACS grade.

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Micronutrients 16mg elemental

Zinc Bisglycinate

Chelated for superior absorption vs zinc oxide. Contributes to normal testosterone levels and immune function. Balanced with copper.

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Micronutrients 2,000 IU

Vitamin D3

Algae-derived D3 - fully vegan, unlike most lanolin-sourced products. 71% of UK adults are insufficient in winter. Vitashine grade.

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Micronutrients 180mcg

Vitamin K2 MK-7

Directs calcium into bones and away from arteries. Direct synergy with D3. All-trans form, longest biological half-life of any K2 isomer. Gnosis MenaQ7.

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Micronutrients 500mcg

Methylcobalamin (B12)

Active coenzyme form - no liver conversion step required. Deficiency causes fatigue, cognitive decline, and nerve damage. Vegan-critical nutrient.

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Micronutrients 2.2mg

Thiamine (B1)

Vital for converting glucose into usable cellular energy. Alcohol consumption and chronic stress both deplete B1 significantly faster than diet replaces it.

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Micronutrients 2.8mg

Riboflavin (B2)

Required for cellular energy production and iron metabolism. Enables conversion of B6 to its active P-5-P form and supports folate recycling.

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Micronutrients 500mg

Niacinamide (B3)

NAD+ precursor - the coenzyme behind hundreds of metabolic reactions. Flush-free form: no niacin vasodilation response. Nicotinamide grade.

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Micronutrients 6mg

Pantothenic Acid (B5)

Required for Coenzyme-A synthesis - the metabolic entry point for converting fats, carbohydrates and protein into usable energy.

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Micronutrients 2.8mg

Pyridoxal-5-Phosphate (B6)

The bioactive P-5-P coenzyme form. Involved in 100+ enzyme reactions including serotonin, dopamine, and GABA synthesis - directly affecting mood and stress.

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Micronutrients 100mcg

Biotin (B7)

Required for fatty acid synthesis and gluconeogenesis. The metabolic role is the evidence-backed reason it's here - not the marketing claims.

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Micronutrients 150mcg

Iodine

Full NRV. Essential for thyroid hormone synthesis and metabolic rate regulation. Many UK men fall short, particularly those avoiding dairy and seafood.

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Micronutrients 100mcg

Selenium L-Selenomethionine

Organic form with ~2� absorption of inorganic selenite. Antioxidant enzyme GPx4 depends entirely on selenium. Protects against oxidative damage.

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Micronutrients 400mcg

Quatrefolic (5-MTHF)

Methylated bioactive folate bypassing the MTHFR enzyme. ~40% of the population carry MTHFR variants impairing standard folic acid - 5-MTHF works for everyone.

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Micronutrients 2mg elemental

Copper Bisglycinate

Included to balance the 16mg zinc - the copper/zinc ratio is physiologically critical. Required for collagen cross-linking and cytochrome c oxidase in mitochondria.

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Micronutrients 750mcg RAE

Mixed Carotenoids

From Dunaliella salina algae - includes alpha-carotene, lycopene, and lutein alongside beta-carotene. Betatene BASF grade. Note: beta-carotene smoker advisory applies.

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Micronutrients 15mg

Vitamin E (Mixed Tocopherols)

Full mixed tocopherol spectrum - not just alpha-tocopherol as most products use. Each tocopherol form has distinct antioxidant activity protecting cell membranes.

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Micronutrients 200mcg

Chromium Picolinate

Most bioavailable chromium form. Supports insulin signalling and glucose uptake into muscle cells. Particularly relevant for sedentary desk-based work patterns.

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Micronutrients 2mg elemental

Manganese Bisglycinate

Chelated for superior bioavailability. Required for SOD2 - the primary mitochondrial antioxidant enzyme responsible for neutralising superoxide radicals.

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Micronutrients 75mcg

Sodium Molybdate

Full NRV. Cofactor for sulfite oxidase - required to safely metabolise sulphur amino acids like methionine and cysteine. Rarely included at this completeness level.

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Electrolytes 1,000mg

Himalayan Pink Salt

380mg sodium for electrolyte replenishment with a natural trace mineral profile. Sodium is the primary extracellular electrolyte - essential for nerve impulse conduction.

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Electrolytes 300mg

Potassium Chloride

Primary intracellular electrolyte counterbalancing sodium for healthy blood pressure. Most UK adults consume only ~60% of the recommended 3,500mg/day through diet.

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Flavour System 250mg

Yuzu Extract

Japanese citrus, freeze-dried peel. Brighter than lemon, more nuanced than grapefruit. Zero synthetic flavouring. Natural flavonoid content intact.

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Flavour System 500mg

Ginger Root Extract

Standardised gingerols deliver the warm finish that rounds out the yuzu. Gingerols are well-studied for digestive comfort. Flavour that earns its place on the label.

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Flavour System 750mg

Xylitol

Birch-derived, dental-grade. Glycaemic index of 7 (glucose = 100). Actively tooth-friendly. Clean sweetness with no metallic aftertaste. Not stevia. Not sucralose.

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Flavour System 1,500mg

MCT Powder

Coconut-derived C8/C10 on acacia fibre. Makes the formula mixable, smooth, and stable. No maltodextrin. MCTs metabolise directly to ketones - an active base, not a filler.

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The Standard

Every ingredient earns its place through published human trials.

Browse by Category

What each category does

  • Creatine Monohydrate5,000mg
  • Glycine2,000mg
  • Taurine2,000mg
View all 3 Performance ingredients
  • Vitamin C500mg
  • Aged Garlic Extract600mg
  • Olive Leaf Extract500mg
  • Grape Seed Extract200mg
  • Pine Bark Extract150mg
  • Algal DHA250mg DHA
View all 6 Cardiovascular ingredients
  • Ubiquinol (CoQ10)100mg
  • N-Acetyl Cysteine (NAC)600mg
  • Alpha Lipoic Acid200mg
View all 3 Mitochondrial ingredients
  • Rhodiola Rosea350mg
  • L-Theanine200mg
  • Bacopa Monnieri300mg
  • Matcha Green Tea2,000mg
View all 4 Cognitive & Stress ingredients
  • Bacillus coagulans GBI-30, 60862B CFU
  • Tributyrin500mg
View all 2 Gut & Microbiome ingredients
  • Moringa Leaf Powder2,500mg
  • Choline Bitartrate~411mg choline
View all 2 Greens ingredients
  • Magnesium Bisglycinate200mg elemental
  • Zinc Bisglycinate16mg
  • Vitamin D32,000 IU
  • Vitamin K2 MK-7180mcg
  • Methylcobalamin (B12)500mcg
  • Thiamine (B1)2.2mg
  • Riboflavin (B2)2.8mg
  • Niacinamide (B3)500mg
  • Pantothenic Acid (B5)6mg
  • Pyridoxal-5-Phosphate (B6)2.8mg
  • Biotin (B7)100mcg
  • Iodine150mcg
  • Selenium L-Selenomethionine100mcg
  • Quatrefolic (5-MTHF)400mcg
  • Copper Bisglycinate2mg
  • Mixed Carotenoids750mcg RAE
  • Vitamin E (Mixed Tocopherols)15mg
  • Chromium Picolinate200mcg
  • Manganese Bisglycinate2mg
  • Sodium Molybdate75mcg
View all 18 Micronutrients
  • Himalayan Pink Salt1,000mg
  • Potassium Chloride300mg
View all 2 Electrolytes
  • Yuzu Extract250mg
  • Ginger Root Extract500mg
  • Xylitol750mg
  • MCT Powder1,500mg
View all 4 Flavour System ingredients

Ready to build your stack?

50 ingredients. Every dose named. Every form chosen for absorption. This is the label when a brand has nothing to hide.

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